Mega da Virada - Caixa Econômica Federal
As a designer, I had the privilege of contributing to the Brazilian New Year lottery campaign, an event of national significance organized by the federal government. While I didn't conceive the original artwork, - I was working alongside talented professionals at Artplan - I contributed to the adaptation and finalization of the campaign artwork for various communication platforms. From social media banners to billboards spanning across the country, I meticulously manipulated and adapted the artwork to ensure its effectiveness across all sizes and formats. This project challenged me to balance aesthetic appeal with practical considerations, ensuring that the message of hope and excitement associated with the lottery was conveyed effectively to audiences nationwide. Collaborating on such a prominent campaign not only honed my design skills but also deepened my understanding of the impact of visual communication on a large scale.
Artplan's impressive roster of clients, including SECOM, Embratur, Rock in Rio, and many others, provided me with invaluable exposure to diverse projects and challenges.