WITO - A New Dating App
In this project, I had the exciting opportunity to design the interface for a new dating app called "Who Is The One" or "WITO" for short. The objective was clear: to give the dating app scene a fresh and distinctive look, one that resonated with users on a deeper level. To achieve this, I opted for a palette of soft pastel colors, a departure from the typical bold and vibrant hues seen in other dating apps. The intention behind this choice was to create a sense of warmth and approachability, inviting users to engage with the app in a more relaxed and personal manner. By infusing "WITO" with a different visual identity, I aimed to foster a stronger emotional connection between users and the platform, setting it apart in a crowded market and positioning it as a breath of fresh air in the world of online dating.